Promotional Products are items that can be branded with a business or organisation’s name, logo or message on them. The industry is rapidly growing and has a value of $3.0 billion per annum in Australia. Marketers wanting to brand their organisation, product, or service often use promotional items and gifts.
Even though there are an abundance of other media options are available – internet, Google Adwords, newspaper, radio, and direct mail to name several – however these do not offer the accountability offered by promotional products and corporate gifts. Promotional products work, as not only do they advertise your message but the giving of a gift creates what psychologists and socialogists call reciprocity, a feeling of wanting to return the favour.
Consider the benefits of Promotional Product Marketing outlined below:
Versatility – There are so many applications for promotional products that a listing of them would look like the Sydney telephone directory.
Targeted – Promotional Products target the people you are appealing to. No non-prospects, no wasted circulation.
Longevity – A quality promotional product will be around for years and will be used on a daily basis by your client. No other media can use as much exposure.
Cost Flexible – From a few cents to hundreds of dollars promotion products has products to fulfill your particular communication objectives.
Obligation – Good business is based on relationships promotional products to customers strengthens these relationships and creates an obligation towards doing business with you and your organisation.
Functional – The promotional products we offer are useful ensuring that your client will use the gift and be exposed to your message on a daily basis.
Promotion Products is a Brisbane based company that supplies promotional products such as promotional pens and custom stationery items plus much, much more, call us on 1300 303 717 at anytime.