How Dating Sites are gaining success within a niche market

There are 7 billion people populating Earth. With all of this diversity available it makes you question why there are so many singletons out there.

Perhaps it’s because we live in a fast paced world where people are too busy to partner up or acknowledge it as a priority in their lives. Technology merged with evolution has developed a unique breed of people and we do not all share the same commonalities like the good old days.

Today’s Online Dating has embodied itself into an easy access technology for a person to find their soulmate with the click of a button. It is currently a $2 billion dollar per year industry, with over 1500 dating sites globally and brags to been liable for around 280,000 marriages as a result of people hooking up. In Australia, statistically 1 in 10 has found love online and 1 in 6 of those people was between the ages 35-44.

There is no doubt the popularity of the ‘General’ online dating websites out there have had huge success with the following of members on their sites. Some international sites proudly promote incredible numbers of 30 million plus. As majority of sites offer a free sign up it is not quite clear on how many of those 30 million are paying subscriptions, never the less these enterprises are uniting a lot of people with each other.

Over time in this industry I think people have gotten bored and lost in the ‘General’ online dating websites. Wasting time on pointless dialogue and meaningless chatting only to find out there is not much in sync with the other party. Some might say you need to kiss a lot of frogs to discover your prince.

Niche online dating websites have launched on to the scene thick and strong. Obviously someone saw a need and jumped at the opportunity to join people within a specific market. To narrow the playing field, so to speak. People bond best when they have something alike. Beliefs, hobbies, race, sexual preference or lifestyle choice can class people to meet other [compatible~accordant} singles.

Scientists have performed studies to determine if in fact like-minded people or opposite people make the better couple. It was proven that people with corresponding temperaments and world views were more likely to appreciate success and have conflict free marriages than the opposite couples. It is also suggested that people with similar interests were
more likely to meet up in person off the sites.

The niche dating sites available are limitless, probably if you can think it, there has been one created. From Gay to Pet lovers, Christian groups and other religious followings, Asian, Interracial, Vegetarians, Farmers, Cheaters, Beautiful people (ugly people need not apply), Punks, Seniors, Cougars, Sugar Daddies, Military, Single parents, Tall people, big people and even small people. I even managed to stumble across a site for inmates, geeks and people who like to dance.

There is no doubt catering to a specific audience could be a very productive market. It sounds like an enjoyeable experience to set foot in a world where everyone shares the same values. Everybody deserves love, why not have it with someone you like?

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