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SEO Consulting Is More Than Just Search Engine Optimisation

June 30th, 2010 | SEO

Back in the day, the majority of SEO web masters or should I say the experts of search engine optimization , didn’t really take into consideration the visitor’s experience. The focus was on keyword stuffing, jamming the targeted keyword into the page as many times as possible, just enough to outdo the competition. Did these shady tactics work you may ask? Well, believe it or not, they actually did. Today however it’s a whole new ball game and things have changed considerably with search engines becoming a lot smarter.

When Google came onto the scene, they were determined to give the customer a quality service with relevant search results and excellent website content. What did this mean for the SEO Consulting Services? Well, it meant that there was going to be a huge learning curb to try and figure out what the search engine bots were actually looking for to rank sites.

On page optimisation is still a very important part of the optimisation process but is done with a delicate blend of keywords in various location within the page. Keyword stuffing is definitely a thing of the past and if attempted today, poor rankings would be the only result. Off page optimisation is where it all happens. This is achieved with one way anchor text back links.

Web site masters now have the luxury of building dynamic webpages with quality content targeted for the end user. Search engines are now satisfied with quality back links while the consumer enjoys top quality content

This is the very reason why Google dominates the online search engine scene today. They consistently provide a top service for their customers. Over and above this, there is a wide variety of delivery methods that can be incorporated into web sites today. Some of these include Video, Blogs, Podcasts, RSS feeds, and so much more. At the end of the day, it’s a human who reads the content and its them who determines if our website is worth the time reading. My advice is to keep human in mind, and not so much the search engines.

In short, if you do focus on the human. You may be pleasantly surprised with better ranking, higher traffic, positive feed back.

Learn more about SEO Consulting Services. Stop by Garry Lee’s site where you can find out all about our SEO Packages and what it can do for you and your business.


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