On-line social media has absolutely altered not just the way users interact, but essentially the way that clients deal with businesses.
With more than 900 million people using the internet world-wide, Facebook on its own is a colossal marketing entity, and of course there are many others such as Youtube, Twitter, Google Plus and Linkedin. Although there is a lot of media hype and hysteria, social media sites have fundamentally changed the way that all types of company with a public presence will operate, and are now as necessary to businesses as an email address and a web-site.
But with all the clear differences social media has made to the marketing environment, it is necessary to gain a realistic assessment of its capabilities and results.
Sadly, with any kind of new marketing bandwagon comes numerous shonky or impractical companies and “social media experts” who focus on new businesses by promising the world and under-delivering.
Many millions of dollars and incalculable time is completely wasted on useless social media ideas every day. But social media is not magic. Without proper marketing and business basics behind it, a social media presence will fail and -depressingly- be a waste of time and money.
Despite creating the impression of “free” advertising with its lack of start-up and/or hosting fees, social media requires a continual presence, site maintenance and fresh content for successful results, which means valuable time that many companies can’t spare. This is where Social Media Brisbane can do all the work for you, while still allowing for approval and oversight by clients.
Examples of where people commonly do the wrong thing with social media include:
• Bad Content
Tiresome or stolen items, out-dated suggestions, and terrible attempts to be groovy are common when it comes to what is published online. Admit it, people on the internet are quite shrewd, and can sniff out hypocrisy and arrogance from miles.
Developing a good online social network takes time and diligence. A successful network doesn’t spring up overnight, it takes time and content to see results. All too often a business will create a social media profile, watch the results for a couple of weeks and then give up in frustration when they don’t get the results they hoped for.
This also ties into:
Spacing content out regularly across numerous platforms is far more effective than using all of your content up at once or not updating at all. Nobody likes a spammer, but with the overload of information that we encounter all the time, without a steady reminder of your brand’s presence you will quickly be forgotten. Even only a weekly update will do wonders for maintaining and developing relationships with customers.
We here at Social Media Brisbane comprehend exactly how social media operates, and treat it as a part of your marketing strategy rather than the only important thing.
Most importantly, we also integrate revolutionary Search Engine Optimization procedures into our work, something no other social media group offers.
Choosing consultants who value gimmicks before content and who throw around buzzwords such as “viral” or “Web 2.0” instead of showing strategy and goals can only end up as an exercise in frustration.