Online social media has absolutely altered not just the way that people interact, but essentially the way that customers fundamentally interact with businesses.
With more than 700 million people using the internet world-wide, Facebook alone is a gargantuan marketing body, with many others such as Twitter, Youtube, Linkedin and Google Plus. Although there is a lot of media hype and hysteria, social media sites have fundamentally altered the way that any type of business with a public presence operates, and are now as necessary to businesses as an email address and a web-site.
But along with all the clear changes social media has brought to marketing, it is crucial to hold a realistic perspective of its capabilities and results.
Sadly, with any kind of new marketing bandwagon comes a great many dishonest or ill-informed fly-by-night firms and “social media experts” which prey on naïve businesses by over-hyping the potential and under-delivering.
Many millions of dollars and incalculable time is completely wasted on useless social media ideas every day. Social media is not magic. Without proper marketing and business fundamentals behind it, an online social media presence will fail and simply be a waste of time and money.
Despite hyping the impression of ’no-cost’ advertising with ‘zero’ start-up and hosting fees, social media needs a constant presence, site maintenance and fresh content in order to be successful, which means valuable time that most businesses can’t spare. That’s why Social Media Brisbane can do the work for you, while encouraging for oversight and approval by their clients.
Examples of how people often go wrong with social media include:
• Bad Content
Unexciting or plagiarised items, outdated suggestions, and embarrassing attempts to be groovy are common when it comes to content published online. People who do business on the internet are generally savvy, and will sniff out hypocrisy and arrogance from miles away.
Creating a good online social network takes time and determination. A successful network cannot just sprout up in a jiffy, it takes time and content to see results. All too often a business will create a social media profile, watch their results for a couple of weeks and then give up with anger when they don’t receive the unrealistic results they wanted.
This also ties into:
Spacing out your content on a regular schedule over multiple platforms is far better than using up all your content at once or especially not updating at all. Nobody likes a spammer, but with the overload of information that we receive on a daily basis, if there isn’t a regular reminder of your brand’s presence you will be quickly forgotten. Even only a fortnightly update can see results regarding sustaining and developing relationships with customers.
We here at Social Media Brisbane know exactly how social media operates, and treat it as a interrelated part of a company’s marketing strategy rather than the one and only tactic.
Most importantly, we also integrate revolutionary Search Engine Optimization systems into our work, which is something no other social media group does.
Choosing consultants that value gimmicks over content and who throw around buzzwords like “viral” or “Web 2.0” instead of showing strategy and results will only result in it having been an exercise in frustration.