Online social media has utterly revolutionized not just the way users interact with each other, but essentially the way that customers interact with business.
With over 800 million people using the internet worldwide, Facebook on its own is a colossal marketing body, not to mention other social media powerhouses like Youtube, Twitter, Linkedin and Google Plus. While we are subject to a lot of media hype and hysteria, social media sites have -in the most basic sense- altered the way that all kinds of business that has a public presence will operate, and are now as necessary to businesses as an email address and a web-site.
But along with all the clear differences that social media has brought to the marketing environment, it is essential to gain a realistic assessment of its capabilities and results.
Sadly, with any kind of new marketing bandwagon comes a great many shonky or ill-informed fly-by-night firms and “social media experts” who focus on new businesses by promising the world and under-delivering.
Millions of dollars and incalculable time is wasted on useless social media ideas every day. But the key to remember is that social media is not magic. Without good marketing and business basics behind it, a social media presence will fail and -depressingly- be a waste of time and money.
Despite hyping the misconception of ‘free’ advertising with ‘zero’ start-up and/or hosting fees, social media must have a continual presence, fresh content and site maintenance to result in success, and that means valuable time spent on it that many companies simply can’t afford to spare. That’s why Social Media Brisbane offers to do the work for you, while allowing room for oversight and approval by clients.
Examples of where companies often do the wrong thing with social media include:
• Bad Content
Unexciting or plagiarised items, out-dated suggestions, and painful attempts to be groovy are common regarding what is published online. People on the internet are perceptive, and will recognise deviousness and condescension from miles.
Building a strong online social network takes time and diligence. A successful network will not shoot up in a snap, you need time and content to see results. All too often a business will create a social media profile, watch their results for a month and then quit in frustration when they don’t get the unrealistic results they wanted.
This also ties into:
Spacing content out regularly over several platforms is far better than using up all your content at once or especially not updating at all. Nobody likes a spammer, but with the overload of information that we encounter on a daily basis, if there isn’t a consistent reminder of your brand’s presence you will very quickly be left behind. Just a small fortnightly update will be beneficial for maintaining and developing relationships with customers.
The team here at Social Media Brisbane are highly experienced and know exactly how social media operates, and treat it as a interrelated part of your marketing strategy rather than the only important thing.
We also integrate revolutionary Search Engine Optimization procedures into our work, which is something that no other social media group offers.
Choosing consultants who value gimmicks instead of content and that endlessly throw around buzzwords such as “viral” or “Web 2.0” instead of offering strategy and results will simply end up as an exercise in frustration.