Online social media has completely revolutionized not just the way that people interact, but essentially the way that customers fundamentally interact with business interests.
With more than 900 million users world-wide, Facebook alone is a gargantuan marketing entity, not to mention other social media powerhouses like Twitter, Youtube, Google Plus and Linkedin. Although there is a lot of media hype and hysteria, social media sites have fundamentally changed the way that all types of company that has a public presence will operate, and are now as necessary to businesses as an email address and a website.
But along with all the obvious changes social media has made to the marketing environment, it is essential to hold a realistic perspective of its capabilities and results.
Sadly, with any kind of new marketing bandwagon comes numerous shonky or ill-informed companies and “social media experts” which focus on naïve businesses by promising the world and under-delivering.
Millions of dollars and an immeasurable amount of time is utterly wasted on useless social media ventures every year. But the key to remember is that social media is not magic. Without good marketing and business basics behind you, an online social media presence will inevitably fail and -depressingly- be a waste of time and money.
Despite creating the impression of ‘free’ advertising with ‘zero’ start-up and/or hosting fees, social media needs a constant presence, fresh content and site maintenance to show good results, and that means valuable time that many businesses simply can’t afford to spare. This is where Social Media Brisbane can do the work for you, while welcoming room for oversight and approval by their clients.
Examples of where businesses often go wrong with social media include:
• Bad Content
Dull or plagiarised items, out-dated advice, and terrible attempts to be current are common when it comes to what is published online. Be real: people who do business on the internet are generally savvy, and can recognise smarm and condescension from miles.
Building a healthy online social network takes time and resolve. A successful network won’t just sprout up in a day, it takes time and content to see results. Often a business will create a social media profile, watch the results for a short period of time and then quit in annoyance when they don’t get the unrealistic results they expected.
This also ties into:
Spacing content out on a regular basis over numerous platforms is far more effective than using up all your content at once or not updating at all. Nobody likes a spammer, but with the overload of information that we receive on a daily basis, if there isn’t a regular reminder of your brand’s presence you will very quickly be left behind. Just a fortnightly update will be fantastic for maintaining and developing relationships with customers.
We here at Social Media Brisbane comprehend exactly how social media operates, and deal with it as a cohesive part of your marketing strategy rather than the only important thing.
Most importantly, we also integrate revolutionary Search Engine Optimisation procedures into our work, which is something that no other social media group offers.
Choosing consultants who value gimmicks instead of content and that throw around buzzwords like “viral” or “Web 2.0” instead of giving strategy and results can only result in it having been an exercise in frustration.